But there's something to a text that is creative, non-linear, and different. When students read Moby-Dick for the first time, it's incredibly disorienting. Chapters spring from everywhere. They have to work to understand the connections between chapters, that, on the surface, appear so different. There is a lot of work, but the ultimate effect is masterpiece.
Such is the case with hypertext. Those that say that hypertext is a liability compared to linear text, that it puts increased cognitive demands on the learner, totally miss the point.